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Swap Fashions is an online platform that empowers women by enabling them to declutter their closets, upgrade their fashion quotient without burning a hole in their pockets, and to do their bit for the environment.
Swap Fashions facilitates swapping and thrifting as alternatives to shopping and gives a second life to unwanted clothes which would otherwise be dumped into the landfills.
Swap Fashions enables millennial urban women to be responsible and fashionable at the same time.
Fast Fashion forms a key part of the toxic system of overproduction and consumption. The fashion industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of water supply.
Conventional cotton requires enormous quantities of water and pesticides whereas polyester, one of the most popular fabrics, is derived from fossil fuels, contributes to global warming, and when washed, sheds microfibres that add to the increasing levels of plastic in the oceans.
The speed at which garments are produced also means that more and more clothes are disposed of by consumers, creating massive textile waste. 73% of the 53 million tonnes of fibres used to make clothes and textiles are burnt or sent to landfills every single year.
